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Written by I Mediterranei   
domenica, 21 gennaio 2007

Thematic area: re-evaluation, development and utilization of typical local products; local developent and globalization; Small/Medium-sized Enterprises; urban planning/architecture.

Typical products are a resource of many regions. It is important to analyse the opportunities offered by tourism for a joint promotion of each country, linking handicrafts and typical products to the history and traditions from which they have grown and the local techniques which have developed. Unfortunately there are many obstacles to promoting local handicrafts in the global market, first of all because there are not enough human resources dedicated to organizing craft and cottage industries. Secondly, since small-scale production costs are high, SME cannot compete with the lower prices offered by large firms or groups entering the market. The new datum is that the SME in the less developed areas of Europe (Southern Italy, Spain, Portugal, Greece, the candidate countries of East and Central Europe) may provide a larger number of jobs and increase national and international exchanges for their mother-countries if they are enabled to participate as main players in the globalization process. The development of architectural, archaeological, scenic and cultural tourism will undoubtedly be influential in publicizing local products and boosting their sale.

GuidelinesResponsible

Prof.ssa Margarida Proença

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Universitat zu Koln Germania DE

Katrien Kaiser M.A./Christiane Biehl M.A.

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Università degli Studi di Messina Italia IT

Prof. Giuseppe Calabrò

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Co.P.A.I. Italia IT

Dott.ssa Sara Suizzo

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Camera di Commercio Italiana per l'Austria AT

Dott.ssa Liviana Valese

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Camera di Commercio Italiana per la Svezia Svezia SE

Toni Marinelli

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University of Cyprus Cipro CY

Savvas Katsikides

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Fondazione Campi Flegrei Italia IT

Dr. Salvo Iavarone

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Université Lucian Blaga de Sibiu Romania RO

Prof. Dan Popescu

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Last Updated ( martedý, 23 gennaio 2007 )
 
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